Most ecommerce businesses operate with fragmented reports across marketing, marketplaces, operations, and finance, making it difficult for founders to understand the real performance of their business.

Our ecommerce analytics and business intelligence system consolidates data from multiple sources into a single source of truth for leadership teams.

We integrate data across:

• D2C platforms (Shopify, GA4, Meta Ads, Google Ads)
• Marketplaces (Amazon, Flipkart, Myntra, Nykaa and more)
• Operations & fulfilment metrics
• Logistics and post-sale performance
• Payments, settlements, and profitability

This unified analytics framework enables leadership to:

• Track real-time revenue performance
• Monitor marketing efficiency and ROAS
• Identify operational bottlenecks
• Understand true business profitability

Our analytics system combines data across departments into a single ecommerce performance dashboard designed for leadership decision-making.

Key performance areas include:

• D2C Marketing Performance
  Track campaign performance across Meta Ads, Google Ads, and GA4 including CAC, ROAS, traffic trends, and conversion performance.

• Marketplace Performance Analytics
  Monitor sales, orders, visibility, and growth trends across marketplaces like Amazon, Flipkart, Myntra, and other platforms.

• Operations & Fulfilment Metrics
  Track order flow, cancellation rates, fulfilment performance, SLA compliance, and operational efficiency.

• Logistics & Post-Sale Performance
  Analyse delivery success rates, returns, refunds, and customer experience metrics.

• Payments & Profitability Tracking
  Monitor settlements, fees, expenses, and unit economics to understand true business margins.

This ensures leadership teams no longer rely on fragmented reports from multiple departments.